The new design features a kangaroo made of boomerangs and bears no resemblance to the coronavirus
Australia has changed its national brand logo after the previous iteration was mocked for bearing a close resemblance to a Covid-19 particle. The new logo, which was unveiled on Friday, features a minimalist kangaroo made of boomerangs and ‘Australia’ in dark green capital letters below.
The logo will be accompanied with the tagline ‘Only in Australia’, according to local media reports. Australian Trade Minister Dan Tehan said on Friday that the “strong nation brand and tagline will reinforce Australia’s reputation as an internationally competitive investment destination, a great place to visit, a quality provider of education, and a trusted exporter of premium goods and services.”
The design was chosen for reportedly being “representative of a modern, capable and inclusive country.”
The logo was changed after the last version – which was unveiled in July 2020 amid the global Covid-19 pandemic – was ridiculed for bearing a strong resemblance to a coronavirus.
While Australia’s Nation Brand Advisory Council argued at the time that the country’s traditional kangaroo symbol did not adequately represent Australia, critics such as Sky News host Chris Kenny claimed the image looked like the “coronavirus under a microscope” and said it was “insulting” that Australian taxpayers had to pay for it.
The design – which cost a whopping $10 million to create and was supposed to represent a wattle tree – was quietly retired after just a month of use.
source: RT
Împotriva articolelor redacției noastre, persoanele nemulțumite pot formula Contestație în termen de 10 zile de la publicarea articolului, la judecătoria Orășenească nr. 1 München Bayern Deutschland, in conformitate cu Legea federală Germană. Considerăm că nu se pot formula acțiuni la instanțele din România deoarece nici o persoană care activează în trustul nostru nu poate fi extrasă de sub jurisdicția federală germană. Considerăm că redacția noastră nu răspunde în fața autorităților din România ci doar celor federale sau civile germane. deoarece legea română nu are efecte de extraneitate asupra redacției chiar dacă subiectul știrilor face obiectul unor evenimente sau persoane din România și sunt scrise în limba română. Limba română nu este izvor de extraneitate a legii.
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