A sportswear manufacturer has displayed naked boobs to advertise bras in its latest attention-grabbing campaign
One of the world’s biggest corporations designing and producing sporting attire, Adidas has launched a campaign to advertise its new range of products. An image that’s meant to sell bras shows many pairs of breasts lacking just that.
Since the company posted the image of “women’s breasts in all shapes and sizes” on its official Twitter account on Wednesday, it has gone viral.
A billboard containing the same nudity has been spotted by Twitter users on the company’s headquarters in Germany. Meant to be introducing a multi-styled range of sports bras with “the right fit” for consumers with various body shapes, the idea has definitely grabbed the attention of social media users, but it hasn’t necessarily gotten the company potential new customers.
While many agreed the campaign’s “shock value” was high, the audience has split on whether it’s more “horrible” or “amazing.”
The mixed reactions saw the campaign compared to “awkward” before and after plastic surgery photos, while also being called a “powerful” reminder of inclusivity and body positivity.
Female commenters in particular suggested they would rather see the new bras on different-sized women, to have a visual of how the item fits.
Women already know our boobs all look different! Showing bras supporting different type boobs without spilling out or suffocating us when we exercise would be more effective
— LauraK (@hellolaurak) February 10, 2022
Those suggesting Adidas has gone over the top wondered whether penises would be shown next to advertise boxer sets.
Who advertises for something and doesn’t even display it. It’s like advertising mans underwear but having them be naked. Lmao.
— Hᴀʟᴏ (@HaayloWho) February 9, 2022
Others mentioned that there is no need to demonstrate so many breasts to children, while an apparent representation of “only women’s” chests, possibly excluding transgender consumers, also landed Adidas in hot water.
— JP – Somebody Save The Dolphins (@MPDolphinsFan) February 9, 2022
source: RT
Împotriva articolelor redacției noastre, persoanele nemulțumite pot formula Contestație în termen de 10 zile de la publicarea articolului, la judecătoria Orășenească nr. 1 München Bayern Deutschland, in conformitate cu Legea federală Germană. Considerăm că nu se pot formula acțiuni la instanțele din România deoarece nici o persoană care activează în trustul nostru nu poate fi extrasă de sub jurisdicția federală germană. Considerăm că redacția noastră nu răspunde în fața autorităților din România ci doar celor federale sau civile germane. deoarece legea română nu are efecte de extraneitate asupra redacției chiar dacă subiectul știrilor face obiectul unor evenimente sau persoane din România și sunt scrise în limba română. Limba română nu este izvor de extraneitate a legii.
